Martinci grew out of our founder Utku Tamer Göktaş’s journey: from his first lines of code on game servers, to web projects in three countries, to an ordinary but expensive problem he solved at a container line.
Real opportunities are often hidden inside the most ordinary and most tedious everyday problems.
The story began in our founder Utku Tamer Göktaş’s childhood, when he set up and ran game servers. A hobby that started with a love of computer games, a knack for leadership and a curiosity for running communities soon became a source of income.
As his servers grew, Göktaş learned web design, software development, digital marketing and social media management in the field, with real users.
A path that began with social media management in high school led him to a digital media agency. Working in almost every area, from post-production and visual effects to digital marketing and illustration, Göktaş got to know the craft of production inside out.
One of the agency’s first major projects was the website for Forward Global Lojistik. Its success opened the door to new web projects for around twenty logistics companies in Türkiye and brought Göktaş right into the heart of the industry.
After the agency closed, Göktaş joined a new digital media agency founded in California, building web solutions for two universities, a language school with five branches and many local businesses.
He then provided software services to local businesses in Malta. Getting to know the business culture of different markets first-hand laid the foundation for what Martinci today calls “global experience, local touch”.
Having studied industrial automation systems in high school and interned on Istanbul Metropolitan Municipality’s metro projects, Göktaş completed a degree in International Trade and Logistics at Istanbul Kent University, combining his technical knowledge with the language of business.
In his final year at university, Göktaş started working in import and export sales support at the Turkish agency of a global container line, where he spotted a major gap in digital transformation.
Freight rate lists were emailed one by one, twice a month, to some three hundred forwarders and all their contacts, and each round took up a full working day. A simple but effective application Göktaş built in PHP in half a day eliminated that loss completely.
Some time after Göktaş left, the company looked for an equivalent application on the market but couldn’t find anything as effective. That was the turning point: Utku Tamer Göktaş turned the bulk email system into a SaaS product and founded Martinci.
Martinci’s first proposal went to the very company where the problem was born. It was accepted, and the first four licences were sold.
After the first sale, our founder received a KOSGEB grant under Türkiye’s young entrepreneur support programme. With it, Martinci developed its product, expanded its services and opened up to the market.
Today Martinci is a versatile technology company offering enterprise software development, web design, e-commerce solutions and digital transformation consulting. With the 4D Methodology, we combine global experience with a local touch.
Martinci is the vision its founder gained while solving a concrete problem, grown into a company culture.
“Your competitors still use BCC. Make a difference.”
The small application that saved a working day is now a SaaS platform transforming the workflows of logistics companies, foreign-trade firms, importers and exporters.
Real opportunities are often hidden inside the most ordinary, most tedious everyday problems. For me, that was an email routine that came round twice a month and ate up a whole working day.
We analyse your business needs in depth, review your existing systems and identify where there is room to grow.
Putting the user experience at the centre, we design a solution architecture that fits your workflows.
Using agile methods, we develop scalable and secure software solutions.
We ensure a smooth integration and provide ongoing support and updates.
How much more profitable digitally mature companies are than their competitors.
The efficiency gain achieved by early adopters.
Of successful transformations are led by effective agile leadership.
